About Us

Claudia, Sarah and Helmut

Veganversand-Lifestyle since 1997

For over 28 years, we have been supporting people with a conscious lifestyle and passionate pet owners – founded by Claudia and Helmut Singer, and since 2025 led by me, Sarah. Every order combines personal advice with genuine care for you & your pets.

We believe in plant-based nutrition that benefits both animals and humans – sustainable, ethical, and of the highest quality. From food to supplements to vegan care products: every product represents a conscious lifestyle that unites health, the environment, and compassion.

Our story begins with a conviction

From the beginning, it was clear to us: We share a common passion – to competently advise people and support them on their journey to achieving their goals.

Our Mission: Balance in Life

Our family is spread across two continents and several countries. Our online business gives us the freedom to be with them more often.

At the same time, we love to travel and integrate the best of different cultures into our lives, as well as enrich the lives of others.

Finding and passing on this balance – that's what drives us.

Coaching Overview

Sustainability & Minimalism is Our Foundation

Claudia & Helmut have been using green electricity and solar energy since 1999, heat with pellets, built their house from sustainable materials, and ship in used cardboard boxes.

We deliberately choose sustainable materials for new items like tape and pens. Wherever possible, we use existing or second-hand items – from packaging materials to operating supplies. This approach reduces waste and resource consumption and is part of our commitment to maintaining the smallest possible ecological footprint.

Permaculture – where sustainability takes shape

Since we first learned about the concept of permaculture, this way of thinking has influenced everything we do.

Regional food & projects, closed-loop systems, and true sustainability - not just in shipping, but in everything we do. In the future, there will be a dedicated category for this here.

"If you want to go fast, go alone. If you want to go far, go together."

We achieve short-term goals through initiative and speed. However, long-term success and ambitious goals require cooperation and strong teamwork. (Nelson Mandela - African Proverb)

Ethan & Sarah McMannis

The Team

We are a small, family-like team with great passion:

My husband Ethan is a personal trainer, I am a nutrition coach, and together we bring years of experience and fresh ideas from our own garden & our international permaculture projects.

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We are constantly evolving

Together with volunteers, coaches & partners, we foster a community built on cooperation, continuous improvement, and shared values.